Ostomy Care Market: Increasing Prevalence of Inflammatory Bowel Diseases to Fuel Market Growth

Ostomy surgery which is also known as bowel diversion refers to a procedure which re-routes the movement of the intestinal content out of the body through a small opening that has been made on the abdominal wall. This opening is known as stoma or ostomy. It can either be temporary or permanent, depending on how severe the disease is. If the said opening connects the small intestine to the abdominal wall, it is then known as jejunostomy or ileostomy. And colostomy is the ostomy on the large intestine. The ostomy care bag is attached to the wall of the abdomen, which makes a collection of the stool in a secure and odor-free way. The bag is a disposable one and it can be removed as and when needed. In accordance with the demographic data from the Coloplast Ostomy Life Study-2016, there exists around 47% of male and 53% of female patients with regular peristomal body profile.
Increasing prevalence of inflammatory bowel diseases like ulcerative colitis or Crohn’s disease, diverticular disease, fecal incontinence, and intestinal cancer; growing health care expenditure together with rising development of new products in ostomy care are factors that are anticipated to boost the world market for ostomy care over the period of forecast.
Of all the regions, Europe is anticipated to dominate the international market for ostomy care over the period of forecast, due to rising health care expenditure, high adoption of technologically advanced products in the region, rising incidence of chronic bowel diseases, and increasing R&D activities in a bid to develop products that enhance patient comfort by players in the market of Europe. The region of North America is anticipated to be the second-largest market for ostomy care from the year 2017 to 2025. Asia Pacific is regarded as an emerging market for ostomy care.

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