Conventional surgical procedures are time consuming and less accurate, with risk of hazards to nearby nonsurgical area involved. Hence, demand for surgical techniques with enhanced accuracy and lesser turnaround time is increasing rapidly. Image guided surgical techniques offer advantages such as rapid surgical wound healing, minimum surgical scars and enhanced accuracy during surgical operations. Therefore, demand for image guided surgical procedures is increasing rapidly across the world.
Geographically, the image guided surgery devices market has been categorized into five regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America was the largest market in 2016, followed by Europe. High health care expenditure, reimbursement coverage, high rate of adoption of new technologies and availability of skilled health care professionals to perform technically advanced surgeries are some of the factors driving the growth of the image guided surgery devices market in North America and Europe. On the other hand, the image guided surgery devices market in Asia Pacific is anticipated to grow at the higher CAGR compared to other regions during the forecast period from 2017 to 2025. Rapidly growing medical tourism industry is boosting demand for image guided surgeries in Asia Pacific. Moreover, government initiatives to support the growth of the health care industry and rising disposable income are some of the factors anticipated to support the growth of the image guided surgery devices market in Asia Pacific. The image guided surgery devices market in Latin America is a promising market, offering significant growth opportunities due to the presence of regulatory framework and increasing awareness about the benefits of image guided surgeries.
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Major players operating in the global image guided surgery devices market are GE Healthcare, Siemens Healthineers, Olympus Corporation, Medtronic, Koninklijke Philips N.V., Analogic Corporation, Brainlab AG, KARL STORZ GmbH & Co. KG, Stryker, Varian Medical Systems, Inc. These players exhibit the larger geographical outreach with presence in multiple Image Guided Surgery Devices product categories.