Gummy Vitamins Market: Players Focus on Product Development to up Sales

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Gummies are dietary supplements which were originally meant for children not wanting to ingest pills. Soon enough, not just did they gain popularity among children but also among adults because of their visual appeal and also because of the fact that they are consumable easily. Apart from those, there are other factors too serving to stoke market growth such a variety of products having different taste, shape, and color.

A report by Transparency Market Research expects the global market for gummy vitamins to rise at a steady CAGR of 5.2% during the period between 2017 and 2025. Expanding at this rate, the market will likely become worth US$4.17 bn by 2025 from US$2.68 bn in 2016.

Geographically, the key segments of the global gummy vitamins market are North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Of them, Asia Pacific is predicted expand at maximum pace by registering a CAGR of 3.8% in the forecast period on the back of a robust demand for vitamin and dietary supplements from developing countries in the region. The demand in the region, in turn, is being generated by enormous investments by public and private sectors to generate awareness about the usefulness of gummy vitamins in overcoming vitamins deficiency in children and adolescents.

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Some of the prominent players in the global gummy vitamins market are ABH Labs, LLC, Boli Naturals LLC, Vitakem Nutraceutical Inc., Ferrara Candy Company, Gimbal Brothers, Inc., Bayer AG, Melrob Group, Makers Nutrition, LLC, Santa Cruz Nutritionals, Nutra Solutions USA, Contract NUTRA, Ernest Jackson, F. Hunziker + Co AG, Softigel, and Sirio Pharma.

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